GOOD NATURE HOTEL KYOTO Junya Akiyama, CEO of GOODTIME Co., Ltd., who served as the director of the hotel opening project, was launched. In creating a place where people, including hotels, can gather, we are a "place creation professional" who conducts business planning, presents concepts and directions, and considers and implements whether to add economic value to design value. What did Akiyama value in creating a place called GOOD NATURE HOTEL KYOTO, and in creating a brand?

A hotel that embodies the world view

Mr. Akiyama has been involved in projects such as hotels and commercial facilities that create “a gathering place for people”, starting from business planning and concept construction, selecting and adjusting designers and construction companies, From service to service, we have been involved in planning and directing venues from all directions.

Meisan:. "At the time, who was involved in this project, business is a fundamental part of, such as room area or room number of the hotel has been progress had already been determined and, in the same way as the third floor from the first floor"GOOD NATURE"Direction that the environment in the society also should be a consideration, the hotel that was also visible. So when you think about how we specifically expand it, the facility is the keyword" the life station make "When I received the word, here"GOOD NATURE The answer that we should be in the "lifestyle hotel arrived follow the simple."

“Lifestyle Hotel” is a space that has a high degree of design and offers added value and services that go beyond staying to express the brand's worldview so that customers can experience it. Akiyama's most important thing in starting GOOD NATURE HOTEL KYOTO as a lifestyle hotel was to link the products and services of the shopping and restaurant floors on the lower floors.

Akiyama: "The first floor to the third floor are fun to shop. There are also products with a great idea here. Above that is the greatest strength of this hotel, This is a point that differentiates the hotel from other general hotels.It is important to convey the value and story, including the beliefs of the products and services, and the hall, so that the hotel should function as a place to experience it. Examining what is sold at the market, Cacao tea And RAU Of chocolate for hospitality, of course, toiletries NEMOHAMO I'm putting things. If you can experience the benefits, the first to third floors and the hotel floor will be connected as experiences. First of all, we have set up a base for the hotel to play the role of giving visitors a sense of the goodness of GOOD NATURE STATION itself from the basics. "

On the community floor where people can gather

How is the experience of staying at this hotel different from other hotels? GOOD NATURE STATION a solid lifestyle hotel, Mr. Akiyama went one step further and proposed conductor Was there.

Akiyama: "As a service for hotel guests, there is a female guide who is a conductor. The conductor is also different from the general concierge role of the hotel. They hold an in-house tour called GOOD NATURE WALK every day. By introducing the products on the 1st to 3rd floors and providing information on shops, it plays a role in connecting the hotel to the lower floors. At the gallery and in the city of Kyoto. GOOD NATURE ACTIVITY I think about a plan and carry it out. "

In addition, Mr. Akiyama, who wants not only the guests to stay but also the locals of Kyoto to use the hotel on a daily basis, proposes to create something that gathers people in the lounge on the fourth floor. To do.

Akiyama: "Sold at GOOD NATURE STATION Food And cosmetics Is something that has a solid story. I wanted a space where people could tell the story of such a producer and have a pop-up event, so I decided to set up a gallery. We hope that you will be able to see the stories and commitments behind them, which you could not notice just by picking up the goods at the time of shopping, in the gallery's calm time and deepen your understanding. In addition, place the desk Kakomeru a large number of people, 1 Cuyahoga third floor of the Shop, of course, work invited lecturers from outside Shop and space that can, souvenir corner, Kyoto enjoy free to collect magazines and books surrounding, toys A communication table is also available. If you can move up to the 4th floor, you will be able to enjoy it even for non-staying guests. If local people come together, there will be a chance for hotel guests to listen to local stories they really want to know. I hope the lounge will become such a community floor. "

Such a space with free ideas may be a catalyst for changing the way Japanese hotels are organized.

Akiyama: "In Japan, hotels still seem to have a high threshold, but overseas, they are used on a daily basis during meetings and breaks, and they become more attached to the city. It is our hope that you want to use the service on the first floor. Hyssop Or tea in the courtyard. We have been working on ideas that can be used everyday. "

Creating an opportunity for a shift in values

Through this hotel, Mr. Akiyama aims to “create an opportunity to shift the values of visitors”.

Akiyama: "I think there are things like buying alcohol at a convenience store and having a second party in the room before returning to the hotel on a trip, but this hotel has a lot of delicious natural wines on the first floor. If you use your money to drink wine, you'll be glad that you're savvy and savory, and knowing the wonderful story of the wine, and drinking wine makes it more economical for producers. It's even better if you don't think about doing something good for the environment or society, but stay at this hotel and choose what you think is delicious and fun. It was easy to say that it was good for society, and I hope that the values changed a little. The future will change if you buy something that is conscious, make the faces of the producers visible, or change to a new and more positive consumption activity. I think it would be great if the hotel could be the starting point for the whole building. "

Junya Akeyama

After graduating from the Department of Architecture, Faculty of Engineering, Kobe University, he established GOODTIME Co., Ltd. in 2014 through UDS Co., Ltd. as a developer specializing in designer apartments. Conducts business planning, direction, and project management for all types of assets, such as hotels, offices, commercial facilities, and houses in cities. In the hotel, so far, Tokyo Shibuya lifestyle hotel, "hotel koe tokyo" and design hotels in Kabukicho "bespoke hotel shinjuku", Kyoto, Kyoto Station is working on such as a personal Comfort Hotel of the "THE THOUSAND KYOTO".