[March 27th (Fri) - March 29th (Sun)] New product event for Yamamotoyama's new brand "YMY"

2026.03.23

event

[March 27th (Fri) - March 29th (Sun)] New product event for Yamamotoyama's new brand "YMY"

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A new brand from Yamamoto-yama Co., Ltd. has been launched at the 1st floor main plaza "MAENIWA" and the 1st floor "MARKET". We will be holding a new product event for "YMY (Y.M.Y.)".


■ What is the Gyokuro Wellness Brand "YMY"?
YMY is a brand of gyokuro tea created by Yamamotoyama, the original sencha merchant, to create a new tea culture. It is a wellness brand. The world is changing so fast, and we look at ourselves In these times when it's easy to put off the time needed for preparation, YMY aims to help people For each individual to be able to live a healthy life, both mentally and physically. For that reason, I chose something that also helps to calm the mind. It can also be used as a dewdrop. Despite its long history, This tea has many new and unknown charms. In pursuit of the possibilities of Russia, I do so in between my busy days. To deliver moments of thoughtful consideration. That is Tama This is YMY, a Russian wellness brand.


Five types of "Gyokuro Herbal Tea" to choose from, depending on your mood and physical condition.
A blend of natural ingredients that soothe both mind and body.This is a new genre of tea. With its rich aroma and flavor,Even during a time to unwind and relax,Gyokuro, a Japanese tea that can soothe you when you want to feel more positive.Based on rich sweetness and umami, it is designed to support modern self-care.We deliver a harmonious blend of aroma and flavor through herbs.

[When you want to refresh yourself, try "HAJIMARU -AWAKE-"]
A morning awakening, a reset of mind and body, a refresh.The umami of gyokuro tea acts as an accent, complemented by the refreshing taste of citrus and a pleasant bitterness.The acidity is pleasant.

[Use "TOTONOU -BALANCE-" when you want to purify something]
Cleansing and balancing from within. A rose-based blend with added umami,A blended tea that offers both elegance and a sense of calm.

[MUKIAU -FOCUS-] for when you want to concentrate.
Gently adjusting, daytime tuning.A blend of sweet chamomile scent with a hint of spice.By deliberately using gyokuro tea, the umami flavor is enhanced, creating a soup that helps regulate the body.

[When you want to relax, visit "YASURAGU -RESTORE-"]
Moisture, healing, and a deepening of sensitivity.The sweet and savory flavor of gyokuro tea, the sweet and sour taste of red apples, and the fragrant aroma of lavender...Figs deepen the flavor.The harmonious sweet fragrance provides a sense of peace.

[When you want to get moving, use "SUSUMU -RESET-"]
Reset or activate. Makes you want to get moving.Gyokuro is characterized by its sweet and savory flavor.The sweetness is blended with green herbs such as lemon and lemon verbena.It enhances the flavor of gyokuro tea and leaves a lingering, forest-like aftertaste.

*Each pack contains 7 bags. 2,376 yen (tax included)

Event Overview

Date and Time March 27, 2026 (Friday) to March 29, 2026 (Sunday)
place 1st floor main plaza "MAENIWA" and 1st floor "MARKET"

 

<Regarding continued sales> Even after the event ends on Monday, March 30th, the items will continue to be sold at the "MARKET" on the 1st floor. Additionally, we plan to continue selling it on the 3rd floor.

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