From the whole plant to the skin. Original cosmetic brand “NEMOHAMO” debuted in December 2019!

From the whole plant to the skin. Original cosmetic brand “NEMOHAMO” debuted in December 2019!

“Plants have roots, leaves, stems, flowers, and fruits.
It is the great power of nature that can survive in any environment.
The power is fully extracted, and the whole plant is extracted by low-temperature vacuum extraction.
To you while keeping fresh while taking advantage of the enzymes, vitamins, minerals, etc. of high-quality plants.
Please feel the power of the whole plant. ”

 

We want to deliver cosmetics that allow you to experience the power of plants with your skin.

"GOOD NATURE STATION"Our big challenge is the development, manufacturing and sales of original cosmetics. "GOOD NATURE “NEMOHAMO”, a new cosmetic brand with a focus on the plant's life, was born out of the desire to propose a new lifestyle.

We want to deliver cosmetics that allow you to experience the power of plants with your skin. About the brand “NEMOHAMO” filled with such thoughts, thoughts on development, Product line-up , Higuchi Sakura and Yoshida Yuka, who are in charge of brand development, will tell you about the innovation in the manufacturing process.

 

Make whole plant into a dense extract. Realized by low temperature vacuum extraction.

 

The thoughts behind the brand name "NEMOHAMO" Cosmetics of "NEMOHAMO" Let's introduce from the maximum of the features of the.

 

Higuchi: "GOOD NATURE STATION The three pillars of food, beauty, and accommodation are the things that were listed as important when you wanted to communicate a new lifestyle. Looking at the current status of “beauty”, I realized once again that mass-production is an essential condition because cosmetics that are generally distributed are sold at many stores. ”

 

Yoshida: “Of course, I think that major cosmetics in the world can feel the effect on the skin, so it is wonderful. However, people with weak skin and those who are worried about their physical condition may experience skin problems or allergies. There was a feeling that if we made cosmetics, we wanted something that could relieve skin anxiety ... Women are always looking for the most suitable cosmetics for their skin. There is a voice that wants to disclose only the ingredients necessary for the skin.The representative director Takahara, who has been in charge of product development in the cosmetics industry for a long time in the planning stage, met the plant. `` It was a technology that extracted without compromising power and a cosmetic using that extract. ''

 

Higuchi: “I was surprised that there was a person who made such cosmetics in Japan…! I entered into a partnership to develop the original cosmetics. The plants that are used as raw materials are grown in organic cultivation without using chemical fertilizers, and after harvesting, they are densely squeezed using a low-temperature vacuum extraction method without using a single drop of water. “NEMOHAMO” is made without adding water or adding preservatives. As the name suggests, the roots, leaves, stems, flowers, and fruits of the plant are all extracted as extracts, making full use of the power of the plant. Since we and our partners are mostly involved in the manufacturing process, I think there is no other place where we can answer where we grow, how to extract, how to pack it ... "

 

11 items to wrap any skin type

 

"NEMOHAMO" will debut in two types: skin care cosmetics and lifestyle cosmetics. Comfortable to the mind and body while being simple care, All 11 items 13 varieties Aligned.

 

Higuchi: “ Cleansing oil , Face wash soap , Booster oil , 3 types of lotions And Full barrier serum Is a skin care line. Women's skin is easy to fluctuate, so lotion is Whitening effectAnti-aging effectBalance skin effect And 3 types are available. "

 

Yoshida: “In addition, shampoo , treatment , Body Soap , hand soap When, tooth paste Can be used anywhere on the face or body Multi balm will send"

 

Higuchi: “The key item is Face wash soap When Booster oil , lotion But the best one is Face wash soap What is it. When this is used, the effect of strengthening the skin is called neutralization. "

 

Yoshida: “Human skin is charged with weak acidity. Face wash soap Is weakly alkaline. Washing with this foam will cause the skin to become weakly alkaline. Then the neutralization ability works, and the weakly alkaline skin tries to return to weak acidity. The skin itself is trained by repeating this. I can train my skin while removing dirt and improve my basic skin strength. ''

 

The key ingredient is "Ginseng" that has been handed down for a long time in Tsushima

 

" NEMOHAMO It is essential to talk about the cosmetics of "Ginseng" which is a key ingredient in almost all items.

 

Higuchi: “In search of materials and cosmetics that had never existed before, I met Otanine carrot that has been cultivated only in Tsushima for hundreds of years since Yoshimune Tokugawa obtained seeds from the Korean Peninsula during the Edo period. Investigating its efficacy, I found that it has a beautiful skin effect and high antioxidant power. "

 

Yoshida: “It was a big deal that we were able to extract all of the fibrous roots, leaves, stems, and flowers of the 3-year-old Panax ginseng grown in Tsushima. You can expect a revitalizing effect on your skin that is resistant to rust and rust.You can feel that your skin is getting healthier because of the power of Panax ginseng and the power of the many plant extracts in each item. This is because it maximizes the effect.”

 

Aiming to create products that can be patronized by many customers

 

In order to deliver the power of the whole plant to the skin, “NEMOHAMO” has 10 development policies.

 

 

Higuchi: “If you make items in line with 10 items, you may not be able to bring in any cosmetics or you will not be able to pay for the cost. I think you can think of it as a dream-like cosmetic that is expensive and gentle on the skin without any extras. ''

 

Yoshida: “By continuing to use it, the skin will be strengthened more and more. I think that it is necessary to train the skin regardless of age and generation, so it can be used by a wide range of customers. it might be"

 

Higuchi: “Our ideal is for customers to use regularly, that is, keep buying. NEMOHAMO's cosmetics are not only good for the skin, but the production itself is the production of the plant that will be the raw material. It's good for both the people and the earth: Buy plants that are carefully cultivated by organic cultivation at a reasonable price, and make and deliver cosmetics that can be trusted with a unique and time-consuming manufacturing method. It would be great to continue to contribute to society and the environment as well as customers' hearts and bodies. ''

 

Higuchi Sakura
In his previous job, he gained various experiences such as product planning, call center, quality assurance department, PR in the natural cosmetics industry, BIOSTYLE Co.,Ltd. Joined the company. Currently in charge of “NEMOHAMO” cosmetics development, manufacturing management, and materials procurement.

 

Yuka Yoshida
Experienced sales of organic and natural cosmetics for 5 years, BIOSTYLE Co.,Ltd. What. Currently in charge of cosmetic development for NEMOHAMO. I try to make things from the customer's perspective by taking advantage of my previous work experience.

 

 

Click here for NEMO HAMO official brand site → https://nemohamo.com/shop/default.aspx

Click here for NEMOHAMO product lineup → https://online.goodnaturestation.com/

Click here for NEMOHAMO official Instagram → @nemohamo

GOOD NATURE JOURNAL editorial department
Home > ジャーナル > 植物まるごとのちからを肌へ。オリジナルコスメブランド「NEMOHAMO」2019年12月デビュー!