GOOD NATURE STATION Taking in, it was the biggest challenge is the original cosmetic brand " NEMOHAMO "was. GOOD NATURE STATION To operate the BIOSTYLE Co.,Ltd. Representative Director of the President and Eiji Takahara Are, in that effort, the new brand, we encounter the Seiichi Kanai beauty pharmacological Co., Ltd. based in Ashiya-cho, Fukuoka Prefecture. Repeated discussions, many of the two people who have found a common point is a partnership, was just born in the three-legged race "NEMOHAMO" it is.髙原 was felt "Kanai ism" in the process it is, eventually GOOD NATURE STATION It became a guideline for the. Let's tease the fateful encounter of two people.

I was shocked by the word "handmade from raw materials"

Sakakibara: “I first met at a cosmetics exhibition held in Tokyo three years ago. I was originally working for a cosmetics company, but it was the first time I developed skincare products. BIOSTYLE I was just starting out with Biostyle at the request of making cosmetics for sale in a new commercial facility.

Kanai: “At the gift show, there was a corner where you introduced organic cosmetics selected by beauty artist Chiaki Yoshikawa.

Sakakibara: “When I asked what kind of cosmetics it was, I was shocked to hear that“ I'm making the raw materials from scratch. ”Cosmetics are the concept of making raw materials because raw materials are natural to buy. So to be honest, I wasn't sure what Mr. Kanai was talking about at the beginning (laughs) .When I heard a lot, Kanai-san used to work for a cosmetic and toiletry company. I became able to make additive-free soaps and cosmetics using plants, triggered by my problems with allergies and atopy. ''

What makes polite and honest cosmetics

Mr. Kanbara, who was attracted by Kanai who is making products that are beyond the common sense of the cosmetics industry, says he has been going to Ashiya Town in Fukuoka Prefecture where Kanai's factories and fields are located.

Sakakibara: “I was surprised to be making plants that are used as raw materials in the field, but I heard that the machines that extract them are also handmade. My policy is to always go to the site. As soon as I went to the site, plants and herbs were grown on a vast site, and the factory in operation is devised so that it does not emit exhaust or drainage. When I received it, I was only surprised. Is it possible to make cosmetics so carefully and honestly? "

Kanai ism that we grasped in brand construction

Thus, the original cosmetic brand " NEMOHAMO Product development begins. As brand construction progresses, Takahara reveals that what he valued was Kanai Ism.

Takahara: “We worked on product development entirely on two people and tripods, but we also proceeded with building brands such as packages and stores. Among them, I was particularly conscious of never breaking“ Kanai Izum ” Even if it's cosmetics, it embodies what Kanai cares about in making products, without having to make it easy for women to like it. It is important to have a respect for the plants. Harvest at the best time to release the power of the plant, extract the power of the plant thoroughly by low temperature extraction, and pursue the best combination. Do not buy raw materials, continue prototyping without spare time.Everything is a craftsman.If you put such "Kanai Ism" at the root, Is the starting point of Kanai Soap The idea was spreading like trying to display the whole aging warehouse or setting up a counter with a design reminiscent of Satoyama. ''

A place where each person can talk about their thoughts

The idea that “the person who delivers the product can talk about all the ingredients and manufacturing methods”, which is also an important point of Kanaiism, has had a great impact on the entire facility at GOOD NATURE STATION.

Takahara: “Beginning with vegetables sold on the first floor, SIZEN TO OZEN Shikari, the miscellaneous goods of KA SO KE KI sold on the third floor, the design of the hotel's front desk and the design of each floor are common in all the buildings of GOOD NATURE STATION. The story is packed on each floor: EAT, BEAUTY, STAY. I came to this idea only because I met Kanai. The staff that are gathering here right now are all professionals. Because I like it, I want to tell it, and there are so many stories, each person can be a PR for that brand or product. I want to spread such "Kanai ism" in the city of Kyoto. "